Marketing to Libraries: Marketing Resources
Tips for authors, small publishers, and others who wish to reach the library market.
Library Directories
- American Library DirectoryA directory of libraries in the United States and Canada
- EDIUSA.comDirectories that can be purchased covering public and private schools and their school districts.
- Directory of State LibrariesCompiled by the Wisconsin Department of Public Instruction, this directory lists the 50 state libraries.
There is no single place to find a list of all international libraries. There are directories for specific countries and/or cities. Please contact your local library for help finding these.
Library Mailing Lists
Several companies and groups sell mailing lists and labels which may be arranged and sorted in a variety of ways. A web search will find these quickly.
- ALA Membership Lists - RentalThe American Library Association grants permission to outside organizations, institutions, or individuals, to use its membership lists. Such permission is for rental only. The lists are not sold, and they may not be duplicated.
- Mailing List FinderThe Mailing List Finder aims to help you to find those elusive "perfect" mailing lists for your direct marketing campaigns.
Library Email Lists
ALA does not make available any lists of member e-mail addresses.
- Mailing List FinderThe Mailing List Finder aims to help you to find those elusive "perfect" mailing lists for your direct marketing campaigns.
- BuyerZoneThey connect you with a few email marketers who'll provide competing price quotes for you to compare.
- American Library DirectoryA directory of libraries in the United States and Canada
- PublicLibraries.comYou will need to compile your own list of email addresses from the provided websites.
- Public Libraries in the U.S. - a section of publiclibraries.orglibraries.org is a component of Library Technology Guides, but is designed to function as a separate resource. Data in lib-web-cats regarding automation products and installation dates feeds many of the statistical reports in Library Technology Guides.
Distribution
- List of Book Distributors and WholesalersFrom the Nonfiction Authors Association, a list of distributors and wholesalers for the U.S., Canada, and the U.K., with the largest listed first.
Publisher Associations
- Independent Book Publishers Association (IBPA)The Independent Book Publishers Association (IBPA) is a not-for-profit membership organization serving and leading the independent publishing community through advocacy, education, and tools for success. With over 3,000 members, IBPA is the largest publishing trade association in the U.S.
- Association of American Publishers (AAP)The Association of American Publishers (AAP) represents nearly four hundred member organizations including major commercial, digital learning, education and professional publishers alongside independents, non-profits, university presses and scholarly societies. We represent the publishing industry’s legislative, regulatory, and trade priorities regionally, nationally and worldwide. These include copyright and related intellectual property rights, piracy and enforcement strategies, digital growth and related business models, funding for education and libraries, fair tax and trade policies, and freedom of expression and literacy debates.